“Short term incentives offered to customers toencourage buying.” Its aim is to inform, to persuade and to remind. This is because everyone loves to buy things for cheaper. The basic purpose of sales promotion is to increase the sales of a product by creating demand. Or use it to create really cool photo slideshows - with 2D and 3D transitions, animation, and your choice of music - that you can share with your Facebook friends or Google+ circles. Such promotions can bring in more profits for the manufacturers because they permit price discrimination. You should do your research on the prospect and have all the figures and stats at your fingertips. Sales volume is increased by advertising. Advertising is the most important tool in the marketing of products and services. Sales Promotion; 2 Sales Promotion A direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer with the primary objective of creating an immediate sale. Benefits Of Advertising. Sales promotion is thus a part of promotion, and is restricted to direct inducements on a short-term basis given to consumers or trade so as to stimulate purchases of products and services. | PowerPoint PPT presentation | free to view, - Scope of Personal Selling TM1-1 (Fig. 4. If sales promotional efforts are directed carefully and effectively, a company can have a lot of benefits. It stimulates positive attitudes toward the product. To know more visit, https://www.yatharthmarketing.com/sales-training-company.html, - Title: Advertising and Promotion Author: Nina McGuffin/Jim Bower Last modified by: rashad Created Date: 5/28/1995 4:36:04 PM Document presentation format, Why Storytelling Is Becoming The #1 Sales Skill To Master. Encourages customers to trial a product or switch brands. 06 ISMC, Noida - INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING AND SALES PROMOTION Promotion Strategy Make aware of a product Inform benefits Convince buyers Entice buyers to ... - Personal Selling and Sales Management Chapter 17 Introduction to Sales Personnel Importance of personal sales: Direct link to the customer Most customers see the ... CHAPTER 14 Sales Promotion, Personal Selling. Advertising helps the consumer to […] What was actually required was a good Sales training company. An effective sales promotion uses imagery, effective copy, and logic to appeal to the needs, values, and emotions of your target audience, and invites them to purchase your products or … Hence, in personal selling we have direct face-to-face communication (Two-way communication) between two parties. Here's a curated list of premium PowerPoint sales presentation examples: 1. One of the advantage of Sales promotion is that it keeps the trade flow between distributors and retailers. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Sales Tips and Tricks – Close More Deals and Make Tons of Money in 2020, - Closing your sales deals is the final step in the selling process. Issuing Coupons: Among the most popular sales promotions, coupons are considered as both push promotion and pull promotion, as both can be distributed directly to consumers through retail channels.Coupons provide support to merchants and encourage consumers to buy a new product or to purchase more than one family product. For example, giving a rebate by a car manufacturer to the tune of 12,000/- for a limited period of time. An extra incentive to buy ; An acceleration tool ; An inducement to intermediaries Sales Promotion Advantages. Our new CrystalGraphics Chart and Diagram Slides for PowerPoint is a collection of over 1000 impressively designed data-driven chart and editable diagram s guaranteed to impress any audience. If the sale deal is not closed then it can demotivate the Sales team. It offers following comparative advantages (merits): 1. The right ad mix brings customers in without over spending. It helps marketers to realize a variety of objectives. And, best of all, most of its cool features are free and easy to use. 24. If you continue browsing the site, you agree to the use of cookies on this website. Here are more tactical sales presentation ideas to steal for your own use: Tactic #1: Use logos and testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation. Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box. It can also be targeted to achieve specific objectives, such as increasing repeat … When you fail to close the sale deal, it is very disheartening. This is a consumer focused promotional activity and hence can be called as consumer sales promotions. In fact, a promotion is speed up the killing of a bad product. See our User Agreement and Privacy Policy. Retailer undertakes promotion of products by giving publicity and advertisement in … Taking 25 percent off the price of a good without altering its benefits increases the customer's perception of value. 1. - What is promotion? Sales Promotion Prepared By: - Vivek Sharma Roll No. In general, the benefits of sales promotions include: Sales promotions can put a product or service in front of consumers in a short amount of time. It offers following comparative advantages (merits): 1. Would you like to get the full Thesis from Shodh ganga along with citation details? Thus, sales can be promoted through a promotion campaign. SALES PROMOTIONOBJECTIVES: To increase brand awareness. Title: Sales Promotion 1 Lecture 16. 3. In addition to this, it is used for variety of purposes. If so, share your PPT presentation slides online with PowerShow.com. 4. The major sales promotion advantages are briefly explained below: Getting New Customers for Existing Product: Every organization strives to acquire more customers for their existing products. The Hard Sell. To view this presentation, you'll need to allow Flash. Title: Sales Promotion 1 Lecture 16. SALES PROMOTION You have to do justice to your sales team and close the sales deal. Example – if an E-commerce website gives 10% discount on its products, then it wants the consumers to make the best of this deal. Sales promotion is the process of persuading a potential customer to buy the product. However, the main pros and cons are generally the same as for other methods described above. Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely suitable as a method of building long-term customer loyalty. Sales promotions can be announced over free channels like social media, email, or your website; or they can be the focal point of your paid advertising campaigns such as with LinkedIn ads or Google Ads. Winner of the Standing Ovation Award for “Best PowerPoint Templates” from Presentations Magazine. Contact Yatharth Marketing Solutions, India's Top Rated Sales Training Company, - You must have read multiple Sales training company’s stories. Now customize the name of a clipboard to store your clips. Sales promotions have a significant effect on the behaviour of consumers and trades people. There are various activities that are carried out by companies to inform their potential buyers about the benefits of their products. They'll give your presentations a professional, memorable appearance - the kind of sophisticated look that today's audiences expect. Rebate: It refers to a product being sold at special prices, less than the original price for a limited & … Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely suitable as a method of building long-term customer loyalty. • It is particularly effective in product trial and unplanned purchases. Specific Objectives. It's FREE! The role of promotion in the marketing mix is covered in this revision presentation. Marketing managers use sales promotions to stimulate buying and increase consumer interest in a product. For example, giving a rebate by a car manufacturer to the diversity of the market, the importance sales! Interest in the modern times lasts longer than any ad pricing advantage compared to the customer to buy an... Deal, here are a few steps you can convert every sale lead to a sales.! 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